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Why is it so important to have a strong online presence? 
While there are numerous reasons, first and foremost, real estate professionals must remember that it’s all about presence. In fact, it’s the same things that allow an individual to have a strong presence in their everyday life to have a strong presence in the virtual world, albeit in different ways. While real estate professionals used to be the gatekeepers of all the information, the tide has turned, and today, prospective clients are shopping agents—and they’re doing it online. Establishing a strong online presence is key when it comes to helping buyers and sellers understand who you are and how they’re going to connect with you.