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Looking to recruit quality agents, attract potential buyers and elevate your brand? When it comes to Instagram, Facebook, Twitter, LinkedIn and even TikTok, we have 8 best practices to live by.

Social Media Marketing for REALTORS® 

Keep it scannable, succinct and scheduled 

Make sure titles are under 60 characters and contact info is easy to find. Use interactive features to encourage engagement and optimize posting times to best align with your audience.

Promote the area, not just the property 

Go beyond a listing’s specific features and use your social media platforms to showcase local small businesses, family-friendly spots and elements that make 
the location unique.