Disrupting Cliques In Multifamily Real Estate To Bring Innovation To The Industry

Source: Forbes — 

There’s a problem inside the multifamily industry. I’m not the first person to point it out, but I will join the chorus of people speaking out about it. That problem is cliquish behavior.

If this was about everyone joining together to push the industry forward, that would be one thing. But that’s not what it’s about. Instead, it focuses on companies, either by choice or by default, tying their organization to a specific third-party vendor and only using that specific vendor or those vendors associated with them. This leaves the industry stagnant, without any push for innovation. That’s a problem. Once any organization joins a clique, that group essentially dictates how that organization is run.