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As a real estate agent, you know that prospecting for new leads is a critical daily activity. Have you ever wondered if there are leads out there that everyone else is missing? Instead of competing with lead gen platforms (like everyone else), there is a secret stockpile of valuable leads that may be waiting for your services—and they can be had at no cost.

Expired listings. As professionals, we assume that everyone knows the market is hot, but not all homeowners keep up with options that are now available to them. By contacting listings that went off the market more than one to two years ago, you may discover a wealth of new prospects to contact, incubate or convert to new sales.