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The Dallas-headquartered commercial real estate services firm BBG announced the appointment of Barrett Scruggs to the newly created position of chief revenue officer.

In his new job, Scruggs will lead and manage BBG’s revenue generation efforts, with the goal of enhancing overall operational efficiency between service lines. According to the company, his duties include formulating and executing comprehensive sales and business development strategies, identifying new market opportunities, and fostering strategic partnerships to drive sustainable growth.

Before joining BBG, Scruggs served as a vice president at SoFi Technologies. Before joining the corporate world, Scruggs was a Captain and Battery Commander of the U.S. Army’s Missile Defense Unit, awarded the Bronze Star medal and graduated from the U.S. Army Ranger School. He graduated with an MBA at Columbia Business School and a Bachelor of Science degree in management from the U.S. Military Academy.

“Barrett’s impressive background, leadership experience, and proven track record in driving revenue growth and leading operations for major global companies will serve as a tremendous asset for the next phase of our expanding leadership position,” said BBG CEO Chris Roach. “Barrett’s appointment to this high-impact role represents our continued investment in our services, clients, and our people.”

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