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Bellingham, Washington-based eXp Realty, a subsidiary of eXp World Holdings Inc. (NASDAQ: EXPI), announced the Canadian launch of eXp Luxury, which the company promotes as a “forward-thinking luxury real estate program that leverages eXp Realty’s exclusive tools and innovative technology.”

eXp Luxury was introduced in the U.S. last October and grew to 700 members within less than a year. The Canadian launch marks eXp Luxury’s first step in the global expansion of the brand, and the company is promoting this endeavor with targeted advertising placement in Success magazine and premium brand partnerships, along with certification courses and coaching, and special networking events.

“eXp Luxury agents in Canada stand ready to provide elevated service to clients anywhere in the world, at any time, and join a new era of real estate in Canada,” said Michael Valdes, eXp Realty chief growth officer. “The country’s luxury residential real estate market will now benefit from eXp Realty’s brand and agent-centric model, which incorporates bespoke marketing capabilities and assets.”