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Today’s homebuyers are more educated than ever about the housing market, prices and financing options. But even though borrowers are doing their homework, a sizable share of the work still falls to mortgage originators and lenders.

There is still a tremendous opportunity — and even a duty — for the mortgage professional to be a trusted adviser and an expert for clients. To better help meet these needs, the mortgage industry has increasingly turned to analytics and technology, offering support at every stage when a borrower wants to obtain a mortgage. This is good news for everyone involved — brokers, lenders, agents and, of course, the borrower.