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Generation Z is quickly superseding millennials as the next crop of consumers. Born between 1997 and 2012, this group is beginning to hit the marker that makes them old enough to vote, go to college and move out of childhood bedrooms and into homes of their own.

Rather than continue to rent during work-from-home lockdowns, many in the Gen Z cohort retreated to a family home. In fact, more than 80 percent of adults who moved in with a parent or grandparent during the initial COVID wave were part of Gen Z, according to an analysis by Zillow — a trend that plenty of millennials also followed.

Booking.com

 

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