Source: Inman —
More than a name and a pretty logo, a brand is a feeling — purchased in trust, maintained by consistency, and rewarded with loyalty.
That matters more than ever in real estate, which is an increasingly competitive industry operating in times when people and capital have more international mobility than ever before. In such a climate, alliances between smaller players and powerful, established brands are invaluable to shaping consumer perception in the marketplace, presenting an exciting value proposition for real estate entrepreneurs looking to differentiate their companies and grow their bottom line.
Corcoran has become one of the fastest-growing real estate franchises in the game1, and as Manhattan’s top-ranked brokerage2, Corcoran leads the market in one of the world’s major global real estate cities. Its strength in sales numbers had already postured the brokerage’s own breakout expansions to the Hamptons as well as South Florida’s Miami and Palm Beach regions — three of America’s most influential (and equally international) luxury resort markets.
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