Source: CBS News —
In the three months since artificial intelligence tool ChatGPT was introduced to the world, workers have already harnessed it to make their lives easier. Professionals in fields including real estate, health care and finance say they save time and work more efficiently using AI.
Here’s how these workers described using the tool in their day-to-day jobs.
Write me a real estate listing
Mala Sander, a top real estate agent for the Corcoran Group who focuses on the Hamptons, has been using ChatGPT regularly for the past couple of weeks to help her write real estate listings and devise marketing strategies for properties.
“I asked it to write me ad copy about a house in Bridgehampton with a pool and tennis court on two acres and I listed the other features I wanted to highlight,” she told CBS MoneyWatch. “And it would weave this fantastic copy into something that you could actually use.”
She uses ChatGPT to change the tone of listings too. “I’ll say things like, ‘write this toward a millennial audience’ or ‘make it funny.'”
Her routine these days is to have her team write the first draft of a listing “and crunch it through to see if ChatGPT can edit it down and make it more concise,” she said.
On a whim, she asked the bot to write her a marketing plan for one of her listings. It delivered. It gave her a breakdown of a campaign that would include digital, print and social outreach, she told CBS MoneyWatch.
“It talked about everything from direct mail to online digital advertising to social media, and it even came up with some percentages that might be ideal,” Sander said.
Having worked as an agent for the last 20 years, Sander is quite capable and efficient without ChatGPT.
“But it is useful,” she said. “It’s like talking to another person, almost like having work therapist to say, ‘Am I moving in the right direction with this or should be looking at some other things?'”
Elia Mazor, marketing manager for The Glazer Team at Corcoran, said he also uses ChatGPT to write listings and create other content.
