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As a real estate agent, I’d say one of the most exciting parts of my job is when home sellers invite me over so we can chat and see whether we’d like to work together selling their house. In the current seller’s market—where demand outpaces supply—winning a listing is an agent’s golden ticket.

While this initial meet-and-greet is the seller’s opportunity to interview the agent, it’s also the agent’s chance to evaluate the home up close for its strengths and weaknesses from a marketing perspective. In other words, the agent is thinking: What are the pros and cons of this house, and how will they affect my ability to sell it?

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