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Real estate investors in today’s market are looking for properties that meet an exceedingly diverse set of characteristics. Listing websites and aggregators have brought new transparency to property data and investors expect to receive more personalized opportunities that meet their unique investment goals. Filters like façade, heating, and roof type, which seemed impossible 10 years ago, are now becoming the norm, enabling ever-more-specific searches for specific property types.

When directing new marketing efforts at your real estate firm, it is imperative that your communications are customized. Properly segmenting your contacts allows your team to meet investor expectations — which ultimately results in increased open rates, less unsubscribes, higher conversion, and more closed deals. Luckily, CRM systems can help with segmented marketing lists and custom properties.

Step 1: Associate Custom Properties with Potential Investors