Source: Forbes Advisor —
When you’re new to the game, learning how to get clients in real estate can be tough. Luckily, even if you’re starting from square one, it’s entirely possible to build a thriving client base if you have enough perseverance. We’ve compiled a list of tips to help you build up your client roster and forge the thriving real estate career you’ve always wanted.
Here are 11 ways to get clients in real estate:
1. Buy Real Estate Leads
Perhaps the simplest way to get leads in real estate is to buy them from a lead generation company. These companies advertise on your behalf to acquire customers with an interest in either selling or buying a home. Then, they’ll provide you with these potential clients’ contact information so you can reach out. Many services also provide full customer relationship management (CRM) system features such as automated follow-up, appointment scheduling and more.
2. Engage With Your Community
Building relationships with people in the neighborhoods you want to work in is a great way to get your name out there. You can do this by volunteering at community events, donating gift baskets at charity auctions or even having giveaways to local businesses. The more people you can reach, the bigger potential client base you’ll have.
Eventually, if you do enough genuine outreach, people will come to know you and your services by name. And when it comes time to sell or buy a house, you’ll be the first one they think of.
3. Ask Existing Clients for Referrals
According to the National Association of Realtors (NAR), 68% of people who used a real estate agent found that agent through their family or friends. That means your existing clients can play a huge role in getting you new customers.
As long as you provide excellent services throughout the transaction, your clients likely won’t need any prompting to recommend you to others. Still, it doesn’t hurt to offer a small financial incentive, such as a $25 gift card, for any client who brings you a successful referral, leaves a review of your services or posts on social media about how you helped them.
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