Share this article!

It may surprise you to learn that homes cost an average of over $350,000 as of 2022. The increase in housing prices has generated a large amount of interest in working as a real estate agent.

This is simply due to the higher commissions that people can take advantage of. If you want to succeed as an agent, though, you will need to focus on your Google rankings.

More particularly, you will need to focus on your local rankings. Let’s take a look at how you can improve your ranking position through real estate marketing.

Website Optimization

When optimizing a website for real estate, it’s important to make sure that keyword phrases are integrated into the content, metadata, and titles.

This process is known as search engine optimization and cannot be overlooked.

It’s also important to ensure that external links are included from reliable sources like local business directories and major news outlets. Other forms of optimization include optimizing page speed and making sure the website is mobile-friendly. Of course, creating content that appeals to both humans and search engines is also essential.

Content Marketing

Content marketing is one of the most effective methods to get your website noticed by search engines.

Generating content that is valuable, educational, and keyword-rich can help to improve both your domain authority and search engine rankings. For real estate agents, content marketing could include creating blog articles about local market trends or writing neighborhood guides.

It could also involve creating helpful infographics that explain the process of buying a home. The great thing about content marketing is that you have full control over how you integrate it.

It’s recommended that you focus on a variety of methods, though. For instance, is a great idea to both run a blog and use video content.