Chicago-headquartered Hyatt Hotels Corporation (NYSE: H) has unveiled Unscripted by Hyatt, the newest brand in its Essentials portfolio.
According to the company, the new brand is “designed for travelers who value the essentials and prefer spontaneity over structure.” The Unscripted by Hyatt hotels will be positioned in the upscale segment, with the company stating that over 40 hotels globally are now in discussion to join the brand.
“The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,” said Head of Americas Development Dan Hansen. “By joining the growing World of Hyatt loyalty program, owners benefit from our powerful network where an innovative new brand like Unscripted by Hyatt widens our guest and customer reach and strengthens the value of the whole Hyatt system.”
