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Optimal Blue, the Plano, Texas-based provider of secondary marketing automation and services to the mortgage industry, announced the appointment of Joe Tyrrell as CEO.

Tyrrell was previously president of ICE Mortgage Technology, and earlier in his career he served as chief operating officer at Ellie Mae and CEO of Medallia, a customer and employee experience company.

Tyrrell succeeds interim CEO Scott Smith of Optimal Blue’s parent company, Constellation Software Inc. Smith will continue his role within Constellation Software, where he serves as president of Andromeda, the portfolio in which Optimal Blue operates.

“I have always been attracted to companies that make their clients’ success their top priority, and that is especially true with Optimal Blue, the clear market leader in secondary marketing technology,” said Tyrrell. “For the past year and a half, I have been delivering innovation and real generative AI capabilities to the largest and most trusted consumer, health care, hospitality, financial services, and technology brands in the world, and I am excited to now bring those capabilities to Optimal Blue’s lenders and partners in an industry that I love.”

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