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Koya, a Santa Monica, California-headquartered real estate startup, announced the upcoming launch of a for sale by owner (FSBO) software platform designed to connect buyers and sellers to act as their own agents during the home sale process.

According to the company, the platform’s features include a document editor to draft offers, messaging channels for buyers and sellers to negotiate offers, and an AI-generated action items from documents. Koya will launch in beta starting in California.

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“Considering the changes resulting from the National Association of Realtors settlement, I’m even more convinced that more people will seek new solutions and opt to represent themselves when buying or selling a home,” said founder and CEO Matthew Cline. “Koya provides the tools for these individuals to complete the most important transaction of their lives with greater autonomy.”

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