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La Rosa Holdings Corp. (NASDAQ: LRHC), a Celebration, Florida-based holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate companies, announced the pricing of its underwritten initial public offering (IPO) of 1 million shares of common stock priced at $5.00 per share.

The gross proceeds from the IPO, before underwriting discounts and commissions and estimated offering expenses payable by the company, are expected to be $5 million. The company also granted the underwriters a 45-day option to purchase up to 150,000 additional shares of common stock at IPO price, less the underwriting discount.

The shares begin trading today on The Nasdaq Capital Market under the ticker symbol “LRHC” and the IPO is expected to close on Oct. 12. Alexander Capital LP. is acting as sole book-running manager for the offering, while Sichenzia Ross Ference Carmel LLP served as counsel to the company and Pryor Cashman LLP served as counsel to the underwriters.