Celebration, Florida-headquartered La Rosa Holdings Corp. (NASDAQ: LRHC) is launching its first endeavor into international markets with the engagement of Joaquín Nuevo Alarcón as area developer for Spain, effective March 1.
Alarcón previously led a 500-agent team as a director at eXp Realty in Spain. In his new job, Alarcón will develop, expand, and manage real estate operations of La Rosa in Spain, leveraging La Rosa’s proprietary technology platform, and flexible commission structures.
The company plans to introduce franchise opportunities, brokerage offices, and technology-driven services to scale its operations internationally.
“Spain is just the beginning, our upcoming expansion into Europe is a strategic move to bring our innovative real estate model to international markets, offering agents and franchisees the same level of empowerment and financial opportunity that has fueled our success in the US and Puerto Rico,” said CEO Joe La Rosa. “With Joaquín’s leadership, we expect that Spain will become a launchpad for continued expansion as we establish La Rosa as a premier global real estate brand.”
