La Rosa Holdings Corp. (NASDAQ: LRHC), a Celebration, Florida-based real estate and proptech company, has signed a non-binding Letter of Intent (LOI) with MiiX Financial Holdings Trust that will provide MiiX’s residential financing solutions for all credit levels across La Rosa’s network of approximately 2,900 agents and all its listings.
In a statement, the companies said the partnership is “centered on MiiX’s groundbreaking platform that eliminates traditional credit requirements and provides accessible homeownership solutions for buyers of all income and credit levels. The platform also introduces advanced real estate monetization tools capable of enabling same-day property purchasing, trading, settlement, and recordings similar to the speed and efficiency of financial markets.”
Under the LOI, La Rosa will become the exclusive real estate partner for MiiX’s proprietary financing technology platform. MiiX will integrate its products directly into La Rosa’s agent workflows and property listings, and all La Rosa listings will feature access to the MiiX financing solutions.
“We believe that once finalized, this alliance will represent a major step forward in our mission to redefine the real estate experience for our agents and clients,” said Joe La Rosa, CEO of La Rosa. “By combining MiiX’s revolutionary credit-free financing platform with our expansive footprint, we would unlock new paths to homeownership that were previously out of reach for many Americans. We believe this collaboration has the potential to modernize the real estate market in the same way fintech has transformed traditional finance.”
La Rosa added there were no assurances the company will enter into a definitive agreement with MiiX, that a strategic alliance will be created and that planned transactions will be consummated. La Rosa operates 26 corporate-owned brokerage offices across Florida, California, Texas, Georgia, North Carolina, and Puerto Rico, along with six franchised offices and branches and three affiliated brokerage locations in the US and Puerto Rico.
