Share this article!

Every company is unique—in size, vertical, culture, and more. Still, despite the uniqueness of every company, most fall into two categories when it comes to growing the business: building and optimizing. Generally, businesses need leaders who can build a playbook for growth from scratch, take an existing framework and optimize it for success, or reinvent a framework to keep pace with changing market conditions. While all business types require leaders who can grow the business, the skills and strengths required of leaders vary widely between the two.