Share this article!

Startups like Robinhood and Tradestation have become big – and sometimes controversial – players in the financial world by offering commission-free stock trading that is accessible to just about anyone willing to download an app.

Calvin Cooper, cofounder and CEO of the Columbus-based startup Rhove, thinks that the same kind of thing should be happening in real estate.

“Financial populism is happening in other markets – like crypto and public equities – and those are a lot less relatable to the average person than real estate,” he says. “People understand the value of owning real estate…we just need to lower the barrier to entry.”