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The wild ups and downs of cryptocurrency markets have been near the top financial headlines for months, so it’s perhaps no surprise that a rapidly increasing number of luxury real estate developers and sellers are getting into the game themselves, making properties available for currencies like Bitcoin and Ethereum, and in the process, creating an attention-grabbing hook for their listings.

But the new proliferation of crypto-friendly listings may be a boon to certain buyers, as well, providing a prime opportunity to diversify a portion of their holdings from the volatile world of digital currencies into the traditionally much more stable world of real property.

Booking.com

“We are definitely a fan of digital assets, and the boom and bust cycles are natural,” said Amanda Agati, chief investment officer for the PNC Financial Services Group. “They are [also] one of the most volatile assets on the planet, so the ability to potentially diversify from digital into real assets like property is very attractive.”

 

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