Making change that counts this November

Financial Literacy Month has arrived, and all November long CWB Optimum Mortgage will share tips, tools and resources with brokers and clients to underscore the importance of financial literacy — not just within these 30 days, but every day.

Optimum’s message for the month is Make change that counts!, which aligns with the theme of Canada’s national strategy and its call to action to make changes to the financial ecosystem to ensure it is accessible, inclusive and effective for all Canadians. That’s a message that resonates with Optimum, says Melissa Arrieta, manager of marketing and advertising.

“Helping Canadians who want to become homeowners in ways that are accessible, inclusive and effective is also extremely important to us at Optimum,” she says. “We want to spread education and awareness that will help brokers do just that for their clients.”