Marriott International (NASDAQ: MAR) has acquired the hotel brand CitizenM for $355 million.
According to the companies, the CitizenM global portfolio encompasses 36 open hotels comprising 8,544 rooms across more than 20 cities in the US, Europe and Asia Pacific, including gateway cities like New York, London, Paris, and Rome. The brand, which was founded in 2008, caters to value-conscious travelers, and its pipeline includes three under-construction hotels totaling over 600 rooms that are anticipated to open by mid-2026.
Assuming the closing of the transaction occurs this year, Marriott is now forecasting its full year 2025 net rooms growth to approach 5%.
“As we continue to drive best-in-class experiences for travelers, today’s announcement builds upon Marriott’s commitment to enhance options for guests and Marriott Bonvoy members,” said Anthony Capuano, president and CEO of Marriott International. “We are thrilled to add CitizenM as a unique, differentiated offering to our select-service brand portfolio as we continue to strengthen Marriott’s foothold in this valuable market segment around the world. Marriott has a proven track record of growing acquired brands significantly by leveraging our global development ecosystem, the benefits of our industry-leading affiliation cost structure, and the power of our award-winning Marriott Bonvoy loyalty platform.”
Rattan Chadha, founder and chairman of citizenM, added, “We are very excited about our agreement with Marriott and look forward to this pivotal next step for our future growth. I envisage this relationship will greatly enhance citizenM’s global reach and brand impact. Marriott as an organization shares our values and culture, and I am confident in their deep commitment in continuing our brand’s DNA into the future.”
