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Meta updates property listing policy, riling agents

By Third PartyJanuary 10, 2023

Facebook application icon on Apple iPhone 13 Pro, smartphone with login home page facebook logo icon on the screen popular social media network from Meta : Bangkok, Thailand - June 3 2022

Source: The Real Deal —

Facebook Marketplace is becoming a less friendly hunting ground for real estate agents selling properties via social media.

Facebook’s parent company, Meta, announced late last month a policy change to the social media site’s virtual selling hub, that users can no longer share property listings on Facebook Marketplace with business profiles, upsetting some agents, Inman reported.

Agents still have the ability to use Facebook Marketplace to share their listings — they just can’t do it with a business profile. Utilizing their personal pages (which some may be uncomfortable with) remains fair game.