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The New York City-based luxury real estate brokerage Coldwell Banker Warburg has launched its own chapter of “What Moves Her,” a campaign that supports the growth of women in the real estate field.

While women account for two-thirds of real estate agents and brokers, according to data from the National Association of Realtors, they comprise a far smaller percentage in the commercial real estate market and in leadership positions in the industry. Also, women in this industry tend to have a disproportionately smaller professional network or number of connections than men.

“What Moves Her” was originally launched in 2020 by Sue Yannaccone, former Coldwell Banker Realty executive vice president and currently president and CEO for Anywhere Brands and Anywhere Advisors. The campaign will sponsor ongoing events, panels with a variety of perspectives and experiences, and special promotions.

With its own “What Moves Her” chapter, Coldwell Banker Warburg pledged to extend its commitment to empowering women in its workforce.

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“As someone who has always recognized the importance of uplifting and supporting women, I am thrilled to launch the ‘What Moves Her’ chapter in NYC,” said Kevelyn Guzman, chief operating officer at Coldwell Banker Warburg. “We’re looking forward to building a community of like-minded women who will collaborate and empower each other to achieve greater success and fulfillment in all aspects of life.”

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