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Many individual investors often look at public markets like they are the only game in town to make money and meet their financial goals.

But with lofty valuations of public companies and depressed bond yields, the traditional 60/40 stock-to-bond portfolio has been thrown to the wayside, so the next generation of investors needs to pivot away from their parents’ investing methods.

While they can still try to squeeze all the juice possible out of the market, the most sophisticated endowments and institutions are looking elsewhere.

Institutions understand that value is often created in the early stages of a company’s growth, before it is publicly traded.