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Each fall, trendsetters at Pantone decide on the next year’s “color of the year,” which they feel will define and influence the upcoming year. Whether the “color of the year” is a self-fulfilling prophecy or the trendsetters really are that on trend is currently unknown. Similarly, the mortgage industry has no shortage of trend predictions being made each month, quarter and year.

Unfortunately for lenders, these are never anything more than predictions as only time will tell how the markets will play out.

However, the mortgage industry is facing a shift in trend predictions this year, as experts unofficially name a “color of the year” in mortgage. Current buzzwords in the mortgage industry include affordable, underserved, accessible and equity. With the increasing regulatory focus on expanding affordable lending programs, mortgage lenders need to have a plan to serve the underserved.