Federal Realty Investment Trust (NYSE:FRT), the North Bethesda, Maryland-based owner/operator and developer of retail-based properties, has hired Paige Pitcher for the newly created role of senior vice president of digital innovation.
In her new job, Pitcher will direct Federal Realty’s applied artificial intelligence (AI) and technology strategy across leasing, operations, and investment. She joins Federal Realty from Bigger Pitcher Advisory, where she drove AI integration and enterprise digitization for real estate firms and proptech companies across three continents. She holds a Master of Science in Real Estate Development from MIT and serves on the Blackstone Proptech Advisory Board and the board of the Center for Real Estate Technology and Innovation.
“For more than 60 years, Federal Realty has created value by knowing our real estate and our retailers inside and out,” said Don Wood, president and CEO of Federal Realty. “The opportunity in front of us is to bring that same instinct to how we use data — to understand our centers and our tenants’ businesses even more deeply, and to get great retailers open and operating sooner. Paige has spent her career helping real estate companies turn that kind of potential into results, and she is the right person to lead this work as we enter our next chapter.”
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