Share this article!

Peachtree Group, the Atlanta-headquartered investment firm focused on commercial real estate assets, has hired Jenelle Zadik as people and culture vice president for its lodging subsidiary Peachtree Hospitality Management (PHM).

In her new role, Zadik will be responsible for PHM’s human capital efforts, including talent acquisition, total rewards, workforce planning, development, retention and advancing the organization’s commitment to inclusion and diversity initiatives.

Before joining Peachtree, Zadik was the head of the community liaison office for the U.S. Consulate General in Nigeria. Earlier in her career, she was a consultant with Risk Management Education Associates LLC and an executive vice president with the Uncle Maddio’s Pizza restaurant chain.

“Our people are our company’s heart and driving force,” said Melissa Ross Smith, Peachtree’s chief operating officer. “Jenelle’s well-rounded experience overseeing cross-functional teams will enrich Peachtree’s innovative culture and attract the best talent as we continue to grow our business. By instilling the right culture, we can improve our team members’ experiences and increase operational performance.”