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The Toronto-headquartered mortgage brokerage Pineapple Financial Inc. (NYSE: PAPL) has added three Alberta-based teams to its network, which marks the company’s first foray into the Alberta market.

“Pineapple proudly welcomes industry leaders Brad Gavin, Cherie Birch, Ajay Menezes and their teams to our expanding network,” said Pineapple Chief Strategy Officer Christa Mitchell, “These teams will play a pivotal role in driving our success in the Alberta market.”

The company added the teams anticipate a surge in activity following the Bank of Canada’s projected interest rate reductions later this year. Pineapple Financial now has operations in nine Canadian provinces – Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Newfoundland and Labrador and PEI.

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