Toronto-based Pineapple Financial Inc. (NYSE American: PAPL) has unveiled Maui – My Artificial User Intelligence – which is being promoted as the first custom artificial intelligence (AI)-generated websites for Canadian mortgage brokers.
According to the company, Maui is an AI assistant designed to help mortgage brokers improve workflow, speed up processes and significantly enhance broker productivity. Maui handles all the design and content writing for the websites, enabling brokers to customize their experience by selecting from over 20 color schemes, setting their preferred content length and choosing a distinct tone of voice so that no two broker sites are the same.
“Maui will work across all Pineapple systems and applications to fundamentally change how mortgage brokers run and manage their business, starting with its revolutionary website generation tool,” said Kendall Marin, president and chief operating officer of Pineapple. “We are leveraging AI into our systems and processes to empower our brokers with new capabilities to provide Pineapple a distinct competitive advantage. Maui is designed with a mobile-friendly interface and offers a seamless user experience that enhances engagement and customer acquisition. With built-in SEO tools and optimized content, Maui improves a broker’s visibility online, all while adhering to provincial regulations.”
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