RE/MAX Holdings Inc. (NYSE: RMAX), parent company of RE/MAX LLC and Motto Mortgage, is launching a commerce media network.
Working in partnership with the media agency Kontrol Media, the company’s RE/MAX Media Network is being promoted as a vehicle that creates “new revenue streams for the company and enhanced opportunities for advertisers.” The new commerce media network will leverage the RE/MAX brand’s digital ecosystem – including its websites, email newsletters, and in-property digital displays – to provide advertisers with a new for connecting with consumers.
The company envisions potential advertisers to include home improvement brands, financial services firms and lifestyle product companies.
“The launch of the RE/MAX Media Network is an exciting advancement for our company and network,” said Erik Carlson, CEO of RE/MAX Holdings. “We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”
Are they going to make Remax agents wear patches on their clothing like race car drivers?