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Fund That Flip, a platform for real estate investors, announced that it will rebrand next month as Upright.

The decision follows the company’s 2022 acquisition of FlipperForce, the web-based software platform for redevelopers and builders. FlipperForce will be fully integrated within the Upright platform.

“Our old name served us very well for a long time, but we are building the most comprehensive platform for active and passive real estate investors alike,” said Upright CEO Matt Rodak, who founded the company in 2014. “So, while the starting point for that was helping developers secure funding for their projects, today we offer our clients so many more tools to remove the friction felt at every stage of the process from finding investment properties, financing, construction and management, and through to disposition. And we are just getting started.”

Photo of Matt Rodak courtesy of Fund That Flip