The Seattle-headquartered brokerage Redfin is now partnering with The Weather Company, the parent company of The Weather Channel app and weather.com, to bring local weather data to every for-sale home listing on its platforms.
According to the companies, Redfin users can now Zip code-level weather metrics directly on home listings, including average temperature, precipitation, snowfall, humidity and UV index.
According to a recent Redfin survey conducted by Ipsos in May, 22% of US residents planning an out-of-state move said better weather is motivating their relocation. This was the most commonly cited reason among 29 options included in the survey, with concerns about natural disasters and climate risks ranked a close second at 21%.
The Weather Company’s is now available on all for-sale listings on Redfin.com and the Redfin iOS and Android apps.
“Homebuyers are searching for more than square footage and price—they want to know what it will actually be like to live somewhere,” said Ariel Dos Santos, Redfin’s chief product and design officer. “As weather and climate concerns play a bigger role in relocation decisions, we’re bringing that information directly into the home search experience. From conversational search to weather insights, Redfin is focused on helping people discover homes and neighborhoods that truly fit their lifestyles.”
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