Rocket Companies (NYSE: RKT) has reached outside of the real estate industry to hire tech executive Alessio Sanfilippo as CEO of Redfin, effective today. He succeeds Glenn Kelman, who stepped down in January six months after Rocket acquired the Seattle brokerage for $1.75 billion.
Sanfilippo joins Redfin from Meta (NASDAQ: META), where he served as vice president of insights for Reality Labs and led global teams across data science, data engineering and user research and helped build and grow the market for Meta’s AI-enabled wearable glasses. He previously led data and user research for WhatsApp. Prior to Meta, Sanfilippo led data and analytics at Intuit (NASDAQ: INTU), where he applied AI and machine learning across products including TurboTax and QuickBooks.
“Millions of people begin thinking about homeownership on Redfin, often months before they ever talk to a lender,” said Varun Krishna, CEO of Rocket Companies. “I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer. He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience.”
“I’ve used Redfin for years, including through some of the biggest decisions my family has made,” Sanfilippo said. “I still remember the pride I felt buying my first home. Redfin has always helped make an intimidating process easier to understand. I’m excited to work with this team and combine what Redfin has built with Rocket’s capabilities to make finding, buying and owning a home simpler for millions of people.”
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