Rocket Companies (NYSE: RKT) announced the appointment of Jonathan Mildenhall to the newly created position of chief marketing officer (CMO), effective Jan. 8.
In this new role, Mildenhall will be responsible for creating a unified and compelling voice for all businesses under the Detroit-based Rocket Companies umbrella, with all marketing and communications teams for the company’s brands reporting directly to him.
Mildenhall is co-founder and CEO of TwentyFirstCenturyBrand, a branding and marketing consultancy; he will remain as chairman of the business while working at Rocket Companies. Prior to founding his own firm, Mildenhall served as the first CMO of Airbnb. Earlier in his career, he was Coca-Cola’s vice president of global advertising strategy and content excellence. is also a board member of GoFundMe and Fanatics.
“Jonathan is one of the top marketing minds in the world, with a strong reputation for consistently delivering compelling campaigns that break through the clutter and become socially relevant,” said Varun Krishna, CEO at Rocket Companies. “I have been highly impressed by the number of incredible stories we have to tell. Countless customers, team members and vendors have told us how working with Rocket changed their lives. I am looking forward to Jonathan and the team creating new and innovative ways to share these inspiring narratives with the world.”
