Rocket Mortgage, a division of Detroit-headquartered Rocket Companies (NYSE: RKT), has launched a marketing campaign encouraging homeowners to tap into their home equity as a strategy for avoiding high-interest credit card debt.
The campaign debuted today with a new commercial and will continue through early 2027. Later this year, Rocket will release new research on the financial and physical impacts of high-interest debt and share stories of homeowners who used home equity to break the cycle. On National Financial Awareness Day, Aug. 14, Rocket experts will host a Reddit AMA to answer consumers’ questions about debt.
Jonathan Mildenhall, chief marketing officer at Rocket, stated, “Rocket used to be in the credit card business but left the sector to focus on helping clients build wealth instead of financing debt. The truth of high-interest debt is something your credit card company doesn’t want you to hear: the longer it takes to pay it off, the more money they make. We want to tell America’s homeowners they have a way out. The equity they’ve built can break the cycle and potentially save them thousands of dollars.”
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