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Cinch Home Services, a Boca Raton, Florida-headquartered provider of home service solutions and protections plans, has named Sena Kwawu as its new president of in-home services.

In his new job, Kwawu will spend time with associates and Cinch Home Services’ business partners across all functional areas of the organization’s operations and retention activities. Before joining the company, Kwawu was senior vice president of operations at Frontdoor Inc., where he led service operations and oversaw contractor relations. He also held leadership roles at Starbucks, Genworth Financial and General Electric.

“Sena has an exceptional ability to shape enterprise strategy by placing customer needs and objectives at the forefront of every initiative he pursues,” said Steve Upshaw, CEO of Cinch Home Services. “With Sena’s robust background and expertise in the home services space, coupled with his strategic operational insights and inspirational leadership, he will undoubtedly propel Cinch to new heights.”

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