Source: Scotsman Guide —
Two kinds of activities, reactive and proactive, keep mortgage originators busy. Reactive activities are all about putting out fires. When you’re in reactive mode, you’re playing defense.
Proactive activities are the things that bring in the money — generating leads, converting them into sales and building long–term relationships. When you’re in proactive mode, you’re working on what you think is most important. In reactive mode, you’re busy doing what someone else deems most important.