Source: National Law Review —
Social media continues to permeate business operations, especially in the real estate industry. The vast majority of companies in the real estate industry utilize various platforms to attract leads and connect with buyers, tenants, customers, and other businesses. While social media presents unique business opportunities, real estate employers and brokerage companies should ensure they have up-to-date policies outlining the company’s expectations for using social media and help ensure compliance with federal and state laws and other industry standards.
With the new year approaching, now is a great time for real estate employers to begin to review their social media policy or develop a new one. While the policy will be unique to each company, depending on its business, real estate entities should consider the following when revising or developing their policy: