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In real estate, especially in today’s competitive market, it’s important to set yourself apart from the crowd. Sometimes, branding and marketing may not be enough to stand out, but by specializing in a particular niche, you will be better positioned to serve clients and leads seeking a particular location, property type or more from an expert.

In this series, agents and brokers can explore different specialized areas of real estate and how to market your niche on social media the right way. Whether you’re looking to specialize in second homes, the luxury market or energy-efficient construction, be sure your market offers the properties, neighborhoods and demographics needed to make your niche worthwhile and valuable.