Source: Tech Crunch —
The process used by millions of agents and thousands of property portals globally to reach buyers and sellers on digital channels is highly fragmented. And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales.
South African startup Flow wants to change how real estate agencies, developers and agents interact with their end customers. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. The proptech marketing platform is announcing that it has raised $4.5 million in pre-Series A funding.
Flow intends to use the funding to include other social media platforms such as TikTok and LinkedIn and other advertising channels like digital out-of-home billboards. The investment will see co-founders and co-CEOs Gil Sperling and Daniel Levy drive the business’s B2B growth strategy and integrate Flow’s social media–driven real estate marketing platform into existing international property portals and CRM platforms.
Sperling and Levy founded Flow in 2018 as an app that rewards tenants for early rent payments. However, before Flow, both founders previously built an adtech and performance marketing company, Popimedia, which was the largest buyer of Facebook media inventory in Africa for some of the world’s biggest brands. While they sold the business to global communications group Publicis in 2015, it was some of the knowledge gained while running Popimedia that they drew on to pivot Flow into its current business model three years later.
;
