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SRE Technologies, Based in Torrance, Calif., has completed work on the company’s online destination for home buyers and sellers and are now promoting the offering to consumers in markets across the state of Utah. The company’s new web portal is designed to save home loan borrowers money by connecting them with select mortgage originators.

In order to promote the site, the company will spend at least $500,000 per quarter on television, radio and digital advertising to attract home loan borrowers to the platform.

“The borrowers our industry serves today are very tech savvy and they want to work with the latest technology,” said John G. Stevens, President of SRE Technologies. “But at the same time, they need that human touch, what we call Human Assisted eCommerce. Our platform is live and we have enough expert loan originator profiles to start connecting prospective borrowers with SRE Professional Experts, so we’re letting Utah borrowers know it.”