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What goes into naming a street? A start-up organization called Charity Road is seeking to create auctions that would monetize new street names, with the raised funds going to help nonprofits addressing food insecurity.

The first Charity Road auction is providing bidders with a chance to win naming rights to a street in Paris, Texas. This will become a permanent name rather than a temporary promotion or honorary name.

The auction is now underway and runs through April 6. The winner will receive a map with their street name that has an official stamp from the City of Paris, a sign installation ceremony, pictures with the mayor, a picture in front of the Eiffel Tower of Paris, and a special dinner. More information on the auction is available at CharityRoad.org.

“New real estate developments have new streets and those fresh new streets get named by developers,” said Charity Road founder Tesina Painter. “One night when I was working on fundraising emails for our Christmas turkey drive, I thought of the idea to auction off a street name to feed people. We had just passed our deadline to turn in the proposed names of the streets of the Forestbrook development in Paris, Texas and I thought surely deadlines could be extended for a good cause” and thankfully it was warmly received.”

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