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With interest rates near all-time lows, the real estate and mortgage industries are booming. In January 2021, U.S. existing-home sales reached their highest level since 2006. And in the previous 12 months, one in 10 Americans moved either by choice or by circumstance, according to a Zillow survey released this past April.

While this is an exciting time for homebuyers, sellers, real estate agents and mortgage originators, the recent homebuying surge also presents challenges. To keep up with consumer demand, industry stakeholders are adopting technology faster than ever to scale their business while continuing to deliver a first-class experience for the homebuyer. 

Real estate is a fundamentally people-driven business as it’s almost always the most expensive purchase in people’s lives. Technology should live up to the magnitude of this purchase. Homebuyers will use technology to find and close on their dream homes while the best agents, originators and lenders will use it to establish a delightful and smooth experience for their clients — creating raving fans and generating even more business.