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For the past 40 years, the National Association of REALTORS® (NAR) has published key statistics and findings about the real estate industry and related consumer demographics and behaviors in the Profile of Home Buyers and Sellers. This annual report is a valuable reference tool for real estate professionals, and insights garnered from the data can inform your business for the year ahead. Here are a few examples of how to translate these findings into practice:

  • Eighty-seven percent of buyers used an agent to help them purchase a home; 90% of sellers used an agent to sell their home.