What opportunities do lenders miss out on by not focusing on credit?

Source: Housing Wire — 

HousingWire: What opportunities do lenders miss out on by not focusing on credit, especially early in the mortgage origination cycle?

Mike Darne: When I joined CreditXpert back in March of 2021, I started digging into aggregated internal reports that highlighted the credit potential for the millions of inquiries analyzed by our predictive analytics engine. I fully expected to see opportunity for applicants to better their credit scores at the low end of the credit spectrum.