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Why lenders should build a referral-based business

John G. Stevens Sweater Fall

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HousingWire recently spoke with John G. Stevens, President at SRE.com, about the challenges mortgage loan officers and brokers face as the market continues to shift toward purchase money business and how human-assisted eCommerce can help them win more business.

HousingWire: Why should referrals be a key part of originators’ strategies?

John G. Stevens: As the market heads into 2022, mortgage originators are going to need some good strategies to win more purchase money mortgage business because there just won’t be enough refi business to maintain the volume they have enjoyed over the past two years.

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